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Book synopsis

Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers’ holistic remote service experience and derives theoretical propositions that reflect main influence factors.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Remote Service Technology Perception and Its Impact on Customer-Provider Relationships
• Subtitle: An Empirical Exploratory Study in a B-to-B-setting
• Author: Stefanie Paluch
• Language: English
• Binding: Paperback
• Number of pages: 419
• EAN: 9783834931009
• ISBN: 3834931004
• ID: 03621605
• Publisher: Springer Fachmedien Wiesbaden
• Weight: 632 g
• Dimensions: 210 × 148 × 23 mm
• Date of publishing: 23. September 2011

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