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Book synopsis

People have been criticising brainstorming for years, but no one has come up with a truly different, working alternative - until now. In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anticonventional thinking. Along the way, he explains: - How and why anticonventional thinking works. - How we build creative ideas in our mind. - How highly creative people think differently to others. - What inhibits creative thinking - and it is not criticism! - A step-by-step process for using anticonventional thinking alone or in teams. - The secret to success in implementing creative ideas. - And much more. Anticonventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.

Book details

Book category Books in English Economics, finance, business & management Business & management

• Full title: Anticonventional Thinking
• Subtitle: The Creative Alternative to Brainstorming
• Author: Jeffrey Baumgartner
• Language: English
• Binding: Paperback
• Number of pages: 124
• EAN: 9789491156045
• ISBN: 9789491156045
• ID: 03611316
• Publisher: Jpb
• Weight: 142 g
• Dimensions: 131 × 198 × 9 mm
• Date of publishing: 15. January 2015

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