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Book synopsis

Examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is aimed at marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Analyzing Attachment and Consumers' Emotions
• Subtitle: Emerging Research and Opportunities
• Author: Giuseppe Pedeliento
• Language: English
• Binding: Hardback
• Number of pages: 300
• EAN: 9781522549840
• ISBN: 9781522549840
• ID: 18743323
• Publisher: IGI Global
• Weight: 797 g
• Dimensions: 254 × 178 × 23 mm
• Date of publishing: 28. February 2018

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