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More about approach for examining the third-person effect hypothesis

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Book synopsis

This book is based on the theoretical framework that§third-person perceptions are largely influenced by§motivational components and cognitive ability, which§vary by perceivers (the self-based approach) and§comparison targets (the other-based approach), and§the relationship between them (the self-other§relationship-based approach). Specifically, this§book examines how third-person perception differs by§comparison targets, called the other-based approach,§when a specific group is exclusively relevant or§irrelevant to a particular media message. § The findings summarized this book have important§implications for future studies about the§relationship between the perceptual components and§behavioral components of the third-person effect. In§conclusion, communication researchers should account§for the variance of the third-person perception by§the comparison target when they predict which§behavior to examine as a measurement of the behavior§third-person effect.

Book details

Book category Books in English Society & social sciences Society & culture: general Media studies

• Full title: approach for examining the third-person effect hypothesis
• Author: Irkwon Jeong
• Language: English
• Binding: Paperback
• Number of pages: 168
• EAN: 9783639160871
• ISBN: 3639160878
• ID: 06824524
• Publisher: VDM Verlag
• Weight: 254 g
• Dimensions: 229 × 152 × 10 mm
• Date of publishing: 29. May 2009

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