You might also like

More about Aiming Big with Small Cars

• Book details
• Synopsis
• Trending among others

You get 304 loyalty points

Book synopsis

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Aiming Big with Small Cars
• Subtitle: Emergence of a Lead Market in India
• Author: Rajnish Tiwari, Cornelius Herstatt
• Language: English
• Binding: Hardback
• Number of pages: 229
• EAN: 9783319020655
• ISBN: 331902065X
• ID: 05266868
• Publisher: Springer International Publishing AG
• Weight: 5148 g
• Dimensions: 235 × 155 × 20 mm
• Date of publishing: 29. October 2013

Trending among others

---

---

---