Code: 13814688
Aiming Big with Small Cars
by Rajnish Tiwari, Cornelius Herstatt
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realiti ... more
- Language:
English - Binding: Paperback
- Number of pages: 229
Publisher: Springer International Publishing AG, 2016
- More about this
115.42 €
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Book synopsis
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
115.42 €
- Full title: Aiming Big with Small Cars
- Subtitle: Emergence of a Lead Market in India
- Author: Rajnish Tiwari, Cornelius Herstatt
- Language: English
- Binding: Paperback
- Number of pages: 229
- EAN: 9783319345222
- ISBN: 3319345222
- ID: 13814688
- Publisher: Springer International Publishing AG
- Weight: 3985 g
- Dimensions: 16 × 155 × 16 mm
- Date of publishing: 23. August 2016
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