You might also like

Availability alert

More about Advertising Outdoors

• Book details
• Synopsis
• Trending among others

You get 245 loyalty points

Book synopsis

Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns. This book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Advertising Outdoors
• Subtitle: Watch This Space!
• Author: David Bernstein
• Language: English
• Binding: Hardback
• Number of pages: 240
• EAN: 9780714836355
• ID: 04646131
• Publisher: Phaidon Press Ltd
• Weight: 1860 g
• Dimensions: 290 × 250 × 30 mm
• Date of publishing: 16. October 1997

---

---

---