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Book synopsis

John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations. The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Advertising Organizations and Publications
• Subtitle: A Resource Guide
• Author: John Philip Jones
• Language: English
• Binding: Paperback
• Number of pages: 360
• EAN: 9780761912378
• ISBN: 0761912371
• ID: 04683851
• Publisher: SAGE Publications Inc
• Weight: 590 g
• Dimensions: 228 × 152 × 22 mm
• Date of publishing: 20. April 2000

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