Code: 03017915
Advertising Media Planning
by Larry D Kelley
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who ... more
- Language:
English - Binding: Paperback
- Number of pages: 360
Publisher: Taylor & Francis Ltd, 2015
- More about this
87.68 €
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Book synopsis
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media plannin
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
87.68 €
- Full title: Advertising Media Planning
- Subtitle: A Brand Management Approach
- Author: Larry D Kelley
- Language: English
- Binding: Paperback
- Number of pages: 360
- EAN: 9780765640901
- ISBN: 9780765640901
- ID: 03017915
- Publisher: Taylor & Francis Ltd
- Weight: 494 g
- Dimensions: 226 × 154 × 19 mm
- Date of publishing: 10. April 2015
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