Code: 06301504
Advertising Management
by Fogarty Klein Monroe
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strate ... more
- Language:
English - Binding: Paperback
- Number of pages: 288
Publisher: M.E. Sharpe, 2009
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Book synopsis
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
93.22 €
- Full title: Advertising Management
- Author: Fogarty Klein Monroe
- Language: English
- Binding: Paperback
- Number of pages: 288
- EAN: 9780765622600
- ISBN: 9780765622600
- ID: 06301504
- Publisher: M.E. Sharpe
- Weight: 408 g
- Dimensions: 231 × 190 × 8 mm
- Date of publishing: 15. April 2009
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