Code: 01234450
Advertising International
by Armand Mattelart
A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying. ... more
- Language:
English - Binding: Paperback
- Number of pages: 256
Publisher: Taylor & Francis Ltd, 1991
- More about this
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Book synopsis
A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries
38.04 €
- Full title: Advertising International
- Author: Armand Mattelart
- Language: English
- Binding: Paperback
- Number of pages: 256
- EAN: 9780415050647
- ISBN: 9780415050647
- ID: 01234450
- Publisher: Taylor & Francis Ltd
- Weight: 384 g
- Dimensions: 152 × 235 × 15 mm
- Date of publishing: 17. October 1991
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