Code: 06301502
Advertising Campaign Design
by Robyn Blakeman
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that stude ... more
- Language:
English - Binding: Hardback
- Number of pages: 247
Publisher: Taylor & Francis Ltd, 2011
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Book synopsis
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
254.40 €
- Full title: Advertising Campaign Design
- Subtitle: Just the Essentials
- Author: Robyn Blakeman
- Language: English
- Binding: Hardback
- Number of pages: 247
- EAN: 9780765625526
- ISBN: 9780765625526
- ID: 06301502
- Publisher: Taylor & Francis Ltd
- Weight: 476 g
- Dimensions: 229 × 152 × 19 mm
- Date of publishing: 15. August 2011
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