Advertising and Promotion / Najlacnejšie knihy
Advertising and Promotion

Code: 18175651

Advertising and Promotion

by Chris Hackley

Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media ... more

160.29 €

RRP: 178.05 €

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30.07.2024

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Book synopsis

Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

160.29 €

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