Code: 38444680
Advertising and Integrated Brand Promotion
by Thomas O'Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum
- Language:
English - Binding: Paperback
- Number of pages: 448
Publisher: Cengage Learning, Inc, 2022
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Book details
Book category Books in English Economics, finance, business & management Finance & accounting
116.57 €
- Full title: Advertising and Integrated Brand Promotion
- Author: Thomas O'Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum
- Language: English
- Binding: Paperback
- Number of pages: 448
- EAN: 9780357721407
- ISBN: 0357721403
- ID: 38444680
- Publisher: Cengage Learning, Inc
- Weight: 882 g
- Dimensions: 276 × 218 × 24 mm
- Date of publishing: 17. August 2022
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