Code: 16408135
Advertising and Integrated Brand Promotion
by Thomas O'Guinn, Chris Allen, Richard J Semenik, Angeline (University of Texas at Austin USA) Close Scheinbaum
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. Yo ... more
- Language:
English - Binding: Paperback
- Number of pages: 448
Publisher: Cengage Learning, Inc, 2018
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122.31 €
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Book synopsis
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertisi
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
122.31 €
- Full title: Advertising and Integrated Brand Promotion
- Author: Thomas O'Guinn, Chris Allen, Richard J Semenik, Angeline (University of Texas at Austin USA) Close Scheinbaum
- Language: English
- Binding: Paperback
- Number of pages: 448
- EAN: 9781337110211
- ISBN: 9781337110211
- ID: 16408135
- Publisher: Cengage Learning, Inc
- Weight: 1012 g
- Dimensions: 216 × 275 × 23 mm
- Date of publishing: 01. January 2018
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