Code: 03017913
Advertising Account Planning
by Donald W. Jugenheimer
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing area ... more
- Language:
English - Binding: Paperback
- Number of pages: 262
Publisher: Taylor & Francis Ltd, 2014
- More about this
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Book synopsis
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedba
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
102.44 €
- Full title: Advertising Account Planning
- Subtitle: Planning and Managing an IMC Campaign
- Author: Donald W. Jugenheimer
- Language: English
- Binding: Paperback
- Number of pages: 262
- EAN: 9780765640369
- ISBN: 9780765640369
- ID: 03017913
- Publisher: Taylor & Francis Ltd
- Weight: 394 g
- Dimensions: 154 × 228 × 19 mm
- Date of publishing: 15. September 2014
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