Code: 06668463
Advertising
by Iain MacRury
Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. This book explores and evaluates this transition with an introduction to advert ... more
- Language:
English - Binding: Hardback
- Number of pages: 318
Publisher: Taylor & Francis Ltd, 2008
- More about this
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Book synopsis
Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. This book explores and evaluates this transition with an introduction to advertising for the contemporary reader. It provides an easy guide to a changing cultural and commercial genre.
Book details
Book category Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies
200.05 €
- Full title: Advertising
- Author: Iain MacRury
- Language: English
- Binding: Hardback
- Number of pages: 318
- EAN: 9780415251259
- ISBN: 9780415251259
- ID: 06668463
- Publisher: Taylor & Francis Ltd
- Weight: 499 g
- Dimensions: 216 × 138 × 21 mm
- Date of publishing: 19. December 2008
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