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Book synopsis

Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising's subtle and not so subtle impacton our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?

Book details

Book category Books in English Society & social sciences Society & culture: general Media studies

• Full title: Advertising
• Author: Mara Einstein
• Language: English
• Binding: Hardback
• Number of pages: 256
• EAN: 9780190625887
• ISBN: 9780190625887
• ID: 15235097
• Publisher: Oxford University Press Inc
• Weight: 406 g
• Dimensions: 148 × 219 × 15 mm
• Date of publishing: 15. May 2017

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