Code: 06668425
Advances in Tourism Destination Marketing
by Metin Kozak, Juergen Gnoth, Luisa L. a. Andreu
Presents insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. This book offers a review of a range of aspects related to marketing tourism products including networks in ... more
- Language:
English - Binding: Hardback
- Number of pages: 266
Publisher: Taylor & Francis Ltd, 2009
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Book synopsis
Presents insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. This book offers a review of a range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, and destination image.
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries
201.37 €
- Full title: Advances in Tourism Destination Marketing
- Author: Metin Kozak, Juergen Gnoth, Luisa L. a. Andreu
- Language: English
- Binding: Hardback
- Number of pages: 266
- EAN: 9780415492386
- ISBN: 9780415492386
- ID: 06668425
- Publisher: Taylor & Francis Ltd
- Weight: 570 g
- Dimensions: 162 × 242 × 21 mm
- Date of publishing: 22. July 2009
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