Code: 04387620
Advanced Sales Management Handbook and Cases
by Linda Orr
The various cases, role plays & experiential exercises in this book will follow the same topical structure of other sales management texts so that any sales management instructor can readily adopt this supplemental book. For many ... more
- Language:
English - Binding: Paperback
- Number of pages: 200
Publisher: Taylor & Francis Ltd, 2011
- More about this
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Book synopsis
The various cases, role plays & experiential exercises in this book will follow the same topical structure of other sales management texts so that any sales management instructor can readily adopt this supplemental book. For many of the cases, actual data has been given so that students are required to use & understand analytical software.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
112.17 €
- Full title: Advanced Sales Management Handbook and Cases
- Author: Linda Orr
- Language: English
- Binding: Paperback
- Number of pages: 200
- EAN: 9780415886529
- ISBN: 041588652X
- ID: 04387620
- Publisher: Taylor & Francis Ltd
- Weight: 400 g
- Dimensions: 252 × 179 × 11 mm
- Date of publishing: 09. August 2011
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