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Book synopsis

Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Advanced Methods of Marketing Research
• Author: Richard P. Bagozzi
• Language: English
• Binding: Paperback
• Number of pages: 428
• EAN: 9781557865496
• ISBN: 1557865493
• ID: 05081200
• Publisher: John Wiley and Sons Ltd
• Weight: 790 g
• Dimensions: 235 × 191 × 21 mm
• Date of publishing: 03. June 1994

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