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Book synopsis

Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women's magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an invaluable exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East.

Book details

Book category Books in English Literature & literary studies Literature: history & criticism Literary studies: general

• Full title: Ad Hoc Arabism
• Author: Roni Zirinski
• Language: English
• Binding: Paperback
• Number of pages: 176
• EAN: 9780820474458
• ISBN: 9780820474458
• ID: 10018601
• Publisher: Peter Lang Publishing Inc
• Weight: 272 g
• Dimensions: 155 × 228 × 11 mm
• Date of publishing: 01. July 2005

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