You might also like

More about Aboriginal Tourism Development in Central Australia

• Book details
• Synopsis
• Trending among others

You get 165 loyalty points

Book synopsis

Aboriginal cultural tourism has been recognised as §one of the main pillars of tourism in desert §Australia. Despite substantial investment by §government marketing and economic development §agencies, the success of Aboriginal tourism has been §limited in the past. Increasing the opportunities §for Aboriginal tourism development in remote desert §Australia might require an extended range and §diversity of products and new distribution §strategies to access new markets. This book reports §on a study that analysed the potential of the four-§wheel-drive (4WD) market to stimulate Aboriginal §tourism in central Australia. The study investigates §4WD travellers demand for Aboriginal tourism §products and analyses how these products need §to be distributed to reach this highly independent §and mobile market. The results of this research are §relevant to both tourism practitioners and academics §interested in the development of 4WD tourism and §Aboriginal tourism in some of the remotest parts of §Australia.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries

• Full title: Aboriginal Tourism Development in Central Australia
• Subtitle: How to reach the four-wheel-drive market
• Author: Doris Schmallegger
• Language: English
• Binding: Paperback
• Number of pages: 160
• EAN: 9783639106589
• ISBN: 363910658X
• ID: 06819612
• Publisher: VDM Verlag
• Weight: 226 g
• Dimensions: 230 × 162 × 10 mm
• Date of publishing: 27. November 2008

Trending among others

---

---

---