Code: 08801555
Aaker on Branding
by David Aaker
Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provi ... more
- Language:
English - Binding: Hardback
- Number of pages: 220
Publisher: Morgan James Publishing llc, 2014
- More about this
32.78 €
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Book synopsis
Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad unders
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
32.78 €
- Full title: Aaker on Branding
- Subtitle: 20 Principles That Drive Success
- Author: David Aaker
- Language: English
- Binding: Hardback
- Number of pages: 220
- EAN: 9781614488705
- ISBN: 9781614488705
- ID: 08801555
- Publisher: Morgan James Publishing llc
- Weight: 484 g
- Dimensions: 156 × 237 × 20 mm
- Date of publishing: 15. July 2014
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