Concise Guide to Market Research / Najlacnejšie knihy
Concise Guide to Market Research

Code: 14277943

Concise Guide to Market Research

by Marko Sarstedt, Erik Mooi

This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and anal ... more

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Book synopsis

This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.

Book details

Book category Books in English Economics, finance, business & management Economics Econometrics

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