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Book synopsis

The Internet has become a powerful tool for gathering§data, communicating, and processing of transactions§globally. It has also become a major market research§tool used by commercial market research firms to§distribute surveys to various populations. Research§to date has focused on comparing response rate,§response speed, and cost of direct mail and§electronic mail delivered surveys. This book§presents and discusses the results of a research§study that directly compares response rates and§response distributions to self-administered§questionnaires delivered to a population of design§engineers using both direct mail and electronic mail§delivery media. Additional information is presented§that discusses tests of the effects of credentials,§and incentives on response rates for direct mail§surveys.

Book details

Book category Books in English Computing & information technology Information technology: general issues Internet: general works

• Full title: Comparative Study of Research Methodology
• Author: William Lightfoot
• Language: English
• Binding: Paperback
• Number of pages: 136
• EAN: 9783639071399
• ISBN: 3639071395
• ID: 06816426
• Publisher: VDM Verlag Dr. Mueller E.K.
• Weight: 191 g
• Dimensions: 229 × 152 × 7 mm
• Date of publishing: 04. August 2008

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