Code: 15843356

Attention Merchants

Name: Attention Merchants
Brand: Atlantic Books
SKU: 15843356
Price: 12.14 EUR
Availability: InStock

by Tim Wu

Language: English
Binding: Paperback
Number of pages: 432
Publisher: Atlantic Books, 2017
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12.14 €

RRP: 15.10 €

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Book synopsis

A revelatory look at the rise of the 'attention merchants', the marketeers who harvest, influence and control our consumption in ways previously unimagined, for resale to advertisers. Tim Wu argues that this is not simply the by-product of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention.