Kód: 18382446
Choice Factory
Autor Richard Shotton
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the scie ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 220
Nakladateľ: Harriman House Publishing, 2018
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Anotácia knihy
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Psychology Psychological theory & schools of thought
16.58 €
- Celý názov: Choice Factory
- Autor: Richard Shotton
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 220
- EAN: 9780857196095
- ISBN: 085719609X
- ID: 18382446
- Nakladateľ: Harriman House Publishing
- Hmotnosť: 354 g
- Rozmery: 217 × 141 × 15 mm
- Dátum vydania: 12. February 2018
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