Kód: 03202919
Anatomy of Humbug
Autor Paul Feldwick
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous.. ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 256
Nakladateľ: Troubador Publishing, 2015
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Anotácia knihy
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
27.13 €
- Celý názov: Anatomy of Humbug
- Podnázov: How to Think Differently About Advertising
- Autor: Paul Feldwick
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 256
- EAN: 9781784621926
- ISBN: 9781784621926
- ID: 03202919
- Nakladateľ: Troubador Publishing
- Hmotnosť: 390 g
- Rozmery: 219 × 144 × 23 mm
- Dátum vydania: 28. February 2015
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