Code: 02832841

Misbehaving - The Making of Behavioral Economics

by Richard H. Thaler

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Misbehaving is Richard Thalers arresting account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves and our world. Coupling recent discoveries in human psy ... more

Language: English
Binding: Paperback
Number of pages: 432
Publisher: W. W. Norton & Company, 2016
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Book synopsis

Misbehaving is Richard Thalers arresting account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves and our world.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make decisions in an increasingly mystifying world.