Code: 20942671

eSports is Business

Name: eSports is Business
Brand: Springer Nature Switzerland AG
SKU: 20942671
Price: 90.09 EUR
Availability: InStock

by Tobias M. Scholz

Language: English
Binding: Hardback
Number of pages: 155
Publisher: Springer Nature Switzerland AG, 2019
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90.09 €

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Book synopsis

The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, eBusiness and strategy, this book takes a pioneering approach and examines potential implications for the future of eSports.