Code: 17603875
Brand Vision Archetypes: Creating Brands With Meaning
by Peter Steidl, Kim Boehm
The authors present the neuromarketing foundation underlying the concept and application of Brand Vision Archetypes, clarify important issues including how many archetypes you should work with, how and when to use primary and seco ... more
- Language:
English - Binding: Paperback
- Number of pages: 188
Publisher: Createspace Independent Publishing Platform, 2016
- More about this
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Book synopsis
The authors present the neuromarketing foundation underlying the concept and application of Brand Vision Archetypes, clarify important issues including how many archetypes you should work with, how and when to use primary and secondary archetypes, how to a
Book details
29.54 €
- Full title: Brand Vision Archetypes: Creating Brands With Meaning
- Author: Peter Steidl, Kim Boehm
- Language: English
- Binding: Paperback
- Number of pages: 188
- EAN: 9781523842292
- ISBN: 1523842296
- ID: 17603875
- Publisher: Createspace Independent Publishing Platform
- Weight: 190 g
- Dimensions: 203 × 127 × 10 mm
- Date of publishing: 17. March 2016
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