Truth in Advertising? / Najlacnejšie knihy
Truth in Advertising?

Code: 20478318

Truth in Advertising?

by Barbara Allen, Daniel Stevens

This book represents the first systematic effort to examine (1) the factual accuracy of the claims made in an entire political advertising campaign, (2) the visuals and sound cues used in that advertising and their relationship wi ... more

194.29 €


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Book synopsis

This book represents the first systematic effort to examine (1) the factual accuracy of the claims made in an entire political advertising campaign, (2) the visuals and sound cues used in that advertising and their relationship with the tone and accuracy of ads, and (3) the impact of the accuracy..

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194.29 €

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