Trans-Oceanic Marketing Channel / Najlacnejšie knihy
Trans-Oceanic Marketing Channel

Code: 06728611

Trans-Oceanic Marketing Channel

by H. L. Van Der Laan

Focusing on marketing channel concepts and emphasizing the exporter rather than the government, the 15 contributions to this volume analyze the roles of different actors in trans-oceanic trade, inherent differences between world m ... more

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Book synopsis

Focusing on marketing channel concepts and emphasizing the exporter rather than the government, the 15 contributions to this volume analyze the roles of different actors in trans-oceanic trade, inherent differences between world markets, export diversification policies, and the commercial and institutional forces at play. Annotation c. by Book News

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Book category Książki po angielsku Technology, engineering, agriculture Agriculture & farming

197.14 €

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