Code: 02302303
Quintessence of Marketing
by Nils Bickhoff, Svend Hollensen, Marc Opresnik
In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop ... more
- Language:
English - Binding: Hardback
- Number of pages: 144
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2014
- More about this
55.91 €
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Book synopsis
In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.
Book details
Book category Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
55.91 €
- Full title: Quintessence of Marketing
- Subtitle: What You Really Need to Know to Manage Your Marketing Activities
- Author: Nils Bickhoff, Svend Hollensen, Marc Opresnik
- Language: English
- Binding: Hardback
- Number of pages: 144
- EAN: 9783642454431
- ISBN: 3642454437
- ID: 02302303
- Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Weight: 376 g
- Dimensions: 243 × 161 × 14 mm
- Date of publishing: 15. July 2014
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