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Book synopsis

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 74,0, Northumbria University, course: International Marketing Management, 18 entries in the bibliography, language: English, abstract: This assignment is about the global green consumer and green marketing around the globe. Beside the theoretical information the example of The Body Shop shows the main issues of green marketing in practice.Table of contents:1CROSS BORDER MARKET SEGMENTATION32THE GLOBAL GREEN CONSUMER32.1Definition32.1.1The Body Shop62.1.2The product policy of The Body Shop62.2Reasons for the emergence of global green consumers72.3Problems in researching82.4Green marketing102.5Opportunities for the international marketer now and in the future122.6Limitations of marketing such an international cross cultural segment133CONCLUSION14REFERENCE LIST15APPENDICES18

Book details

Book category Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Full title: The global green consumer - A cross border market
• Author: Franziska Guhr
• Language: English
• Binding: Paperback
• Number of pages: 24
• EAN: 9783638918473
• ISBN: 3638918475
• ID: 01607504
• Publisher: Grin Verlag
• Weight: 51 g
• Dimensions: 210 × 148 × 2 mm
• Published: 2008

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