Code: 20931034
Compass and the Nail
by Craig Wilson
Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and th ... more
- Language:
English - Binding: Paperback
- Number of pages: 280
Publisher: RARE BIRD BOOKS, 2019
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Book synopsis
Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail
Book details
Book category Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
15.41 €
- Full title: Compass and the Nail
- Subtitle: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Author: Craig Wilson
- Language: English
- Binding: Paperback
- Number of pages: 280
- EAN: 9781947856615
- ISBN: 1947856618
- ID: 20931034
- Publisher: RARE BIRD BOOKS
- Weight: 285 g
- Dimensions: 216 × 139 × 22 mm
- Date of publishing: 27. June 2019
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