Code: 08908606
Strategisches Business-To-Business-Marketing
by Michael Kleinaltenkamp, Wulff Plinke
Die richtige Strategie entscheidet über den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben; das Buch ist eine notwendige Ergänzung zu den Grundlagenwerken und sollte eigentlich zur Pf ... more
- Language:
German - Binding: Hardback
- Number of pages: 452
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2002
- More about this
110.12 €
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Book synopsis
Die richtige Strategie entscheidet über den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben; das Buch ist eine notwendige Ergänzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlektüre jedes Marketingleiters gehören. Nur wer diese Hinweise langfristig berücksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen. Die zweite Auflage wurde aktualisiert und korrigiert.
Book details
Book category Książki po niemiecku Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
110.12 €
- Full title: Strategisches Business-To-Business-Marketing
- Author: Michael Kleinaltenkamp, Wulff Plinke
- Language: German
- Binding: Hardback
- Number of pages: 452
- EAN: 9783540440901
- ISBN: 9783540440901
- ID: 08908606
- Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Weight: 808 g
- Dimensions: 234 × 156 × 25 mm
- Date of publishing: 21. August 2002
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