Code: 02316863

Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 201

Name: Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 201
Brand: Springer International Publishing AG
SKU: 02316863
Price: 359.39 EUR
Availability: InStock

by Thomas Ditlev Brun, Kjeld Nielsen, Kaj A. J, Stig Taps

Language: English
Binding: Hardback
Number of pages: 560
Publisher: Springer International Publishing AG, 2014
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More about Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 201

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Book synopsis

Mass customization, personalization, and co-creation (MCPC) strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into profit opportunities. With the use of mass customization, personalization and co-creation, the industry can develop towards providing goods and services that best serve individual customers personal needs with near mass production efficiency.

Book details

Book category Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

359.39 €

Full title: Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 201
Subtitle: Twenty Years of Mass Customization - Towards New Frontiers
Author: Thomas Ditlev Brun, Kjeld Nielsen, Kaj A. J, Stig Taps
Language: English
Binding: Hardback
Number of pages: 560
EAN: 9783319042701
ISBN: 331904270X
ID: 02316863
Publisher: Springer International Publishing AG
Weight: 9812 g
Dimensions: 235 × 155 × 37 mm
Date of publishing: 29. January 2014