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Book synopsis

From John Seabrook, one of our most incisive and amusing cultural critics, comes Nobrow, a fascinatingly original look at the radical convergence of marketing and culture. In the old days, highbrow was elite and unique and lowbrow was commercial and mass-produced. Those distinctions have been eradicated by a new cultural landscape where "good" means popular, where artists show their work at K-Mart, "Titantic becomes a bestselling classical album, and Roseanne Barr guest edits "The New Yorker: in short, a culture of Nobrow." Combining social commentary, memoir, and profiles of the potentates and purveyors of pop culture-entertainment mogul David Geffen, MTV President Judy McGrath, Snoop Doggy Dogg, Nobrow high-priest George Lucas, and others-Seabrook offers an enthralling look at our breakneck society where culture is ruled by the unpredictable Buzz and where even aesthetic worth is measured by units shipped.

Book details

• Full title: Nobrow: The Culture of Marketing, the Marketing of Culture
• Author: John Seabrook
• Language: English
• Binding: Paperback
• Number of pages: 240
• EAN: 9780375704512
• ISBN: 0375704515
• ID: 11406434
• Publisher: Vintage Publishing
• Weight: 245 g
• Dimensions: 204 × 133 × 16 mm
• Date of publishing: February 2001

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