You might also like

More about More Advertising Worldwide

• Book details
• Synopsis
• Trending among others

You get 154 loyalty points

Book synopsis

This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... " Werben und Verkaufen (Issue 40/2001)

Book details

Book category Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Full title: More Advertising Worldwide
• Author: Ingomar Kloss
• Language: English
• Binding: Paperback
• Number of pages: 346
• EAN: 9783642534706
• ISBN: 3642534708
• ID: 02007210
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 551 g
• Dimensions: 235 × 155 × 20 mm
• Date of publishing: 01. August 2012

---

---

---