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Book synopsis

Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.

Book details

Book category Książki po angielsku Economics, finance, business & management Business & management Business mathematics & systems

• Full title: Mobile Support in Customer Loyalty Management
• Subtitle: An Architectural Framework
• Author: Christian Zeidler
• Language: English
• Binding: Paperback
• Number of pages: 239
• EAN: 9783834914361
• ISBN: 9783834914361
• ID: 08924002
• Publisher: Springer Fachmedien Wiesbaden
• Weight: 315 g
• Dimensions: 210 × 148 × 13 mm
• Date of publishing: 15. July 2009

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