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Opis

This volume fills a significant gap in the current understanding of the relationship between media and organizations, by looking at three dimensions of their interplay: (1) how the media industry changes through the use of new technologies (Media as Business), (2) how organizational identity is re-shaped by the media (Media in business) and (3) how business logic penetrates broader socio-cultural identities through press, television and new technologies (Business in the media). Drawing on a variety of disciplines, from organizational theory and corporate communication to branding, sociology and cultural studies, the volume proposes a novel, interdisciplinary approach to the media-business interplay and offers a much-needed account on the contemporary configurations of organizational identity under conditions of mediated visibility.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Media, Organizations and Identity
• Autor: Lilie Chouliaraki
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 214
• EAN: 9780230515512
• ISBN: 0230515517
• ID: 04554686
• Wydawca: Palgrave Macmillan
• Waga: 396 g
• Wymiary: 216 × 140 × 18 mm
• Data wydania: 09. December 2009

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