Code: 03621279
Mass Customization ALS Wettbewerbsstrategie in Der Finanzdienstleistungsbranche
by Peter Schloten, Prof. Dr. Dr. Oskar Betsch
Peter Thomas entwickelt eine umfassende Adaption des Mass-Customization Konzepts auf das Retailgeschäft der Finanzdienstleistungsbranche und zeigt, wie die Umsetzung einer Mass Customization unter Berücksichtigung der Eigenarten v ... more
- Language:
German - Binding: Paperback
- Number of pages: 360
Publisher: Gabler Verlag, 2008
- More about this
79.59 €
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Book synopsis
Peter Thomas entwickelt eine umfassende Adaption des Mass-Customization Konzepts auf das Retailgeschäft der Finanzdienstleistungsbranche und zeigt, wie die Umsetzung einer Mass Customization unter Berücksichtigung der Eigenarten von Finanzdienstleistungen erfolgen kann.
Book details
Book category Książki po niemiecku Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Volkswirtschaft
79.59 €
- Full title: Mass Customization ALS Wettbewerbsstrategie in Der Finanzdienstleistungsbranche
- Author: Peter Schloten, Prof. Dr. Dr. Oskar Betsch
- Language: German
- Binding: Paperback
- Number of pages: 360
- EAN: 9783834910981
- ISBN: 3834910988
- ID: 03621279
- Publisher: Gabler Verlag
- Weight: 463 g
- Dimensions: 210 × 148 × 20 mm
- Date of publishing: 28. July 2008
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