Marketing Research: Introduction to Marketing Research for Business Students / Najlacnejšie knihy
Marketing Research: Introduction to Marketing Research for Business Students

Code: 25716647

Marketing Research: Introduction to Marketing Research for Business Students

by Mario Chinas

This book aims to introduce Marketing Research by providing the fundamental theory of the topic in question in a clear and concise manner. It covers the basic fundamentals of Marketing Research, and moves on to discuss the Researc ... more

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Book synopsis

This book aims to introduce Marketing Research by providing the fundamental theory of the topic in question in a clear and concise manner. It covers the basic fundamentals of Marketing Research, and moves on to discuss the Research Process, via the example

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