You might also like

More about Marketing Research and Modeling: Progress and Prospects

• Book details
• Synopsis
• Trending among others

You get 654 loyalty points

Book synopsis

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Book details

Book category Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Full title: Marketing Research and Modeling: Progress and Prospects
• Subtitle: A Tribute to Paul E. Green
• Author: Yoram Wind, Paul E. Green
• Language: English
• Binding: Hardback
• Number of pages: 346
• EAN: 9781402075964
• ISBN: 1402075960
• ID: 01418076
• Publisher: Springer-Verlag New York Inc.
• Weight: 720 g
• Dimensions: 235 × 155 × 28 mm
• Date of publishing: 01. December 2003

Trending among others

---

---

---