Mohlo by sa vám tiež páčiť

Informovať o naskladnení knihy

Viac informácií o knihe Marketing Management: A Strategic Decision-Making Approach

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 210 bodov

Anotácia knihy

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

Parametre knihy

Zaradenie knihy Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Marketing Management: A Strategic Decision-Making Approach
• Autor: John W. Mullins, Orville C. Walker
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 576
• EAN: 9780071326377
• ISBN: 0071326375
• ID: 01374943
• Nakladateľ: McGraw-Hill Education - Europe
• Hmotnosť: 1002 g
• Rozmery: 202 × 253 × 17 mm
• Dátum vydania: 16. May 2012

Obľúbené z iného súdka

---

---

---