Code: 06688108
Facets of Corporate Identity, Communication and Reputation
by Tc Melewar
Corporate branding and communication is big business. This book aims to bring clarity and a different theoretical insight to this growing area of study. It is suitable for students of marketing, communications and international bu ... more
- Language:
English - Binding: Hardback
- Number of pages: 238
Publisher: Taylor & Francis Ltd, 2008
- More about this
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Book synopsis
Corporate branding and communication is big business. This book aims to bring clarity and a different theoretical insight to this growing area of study. It is suitable for students of marketing, communications and international business.
Book details
Book category Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
277.57 €
- Full title: Facets of Corporate Identity, Communication and Reputation
- Author: Tc Melewar
- Language: English
- Binding: Hardback
- Number of pages: 238
- EAN: 9780415405270
- ISBN: 9780415405270
- ID: 06688108
- Publisher: Taylor & Francis Ltd
- Weight: 522 g
- Dimensions: 234 × 156 × 20 mm
- Date of publishing: 10. April 2008
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