El Mundo Groundswell: Como Aprovechar los Movimientos Sociales Espontaneos de la Red = Groundswell / Najlacnejšie knihy
El Mundo Groundswell: Como Aprovechar los Movimientos Sociales Espontaneos de la Red = Groundswell

Code: 13177643

El Mundo Groundswell: Como Aprovechar los Movimientos Sociales Espontaneos de la Red = Groundswell

by Charlene Li, Josh Bernoff

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. T ... more

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Book synopsis

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now. When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

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8.25 €

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