Creative Business Guide to Marketing / Najlacnejšie knihy
Creative Business Guide to Marketing

Code: 04437009

Creative Business Guide to Marketing

by Cameron Foote

Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys word of mouth, referrals, and o ... more

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Book synopsis

Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys word of mouth, referrals, and occasional promotions are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business."

Book details

Book category Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

44.18 €

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